Before you begin any data mining operation, you should have a clear picture of where you are going and what is to be achieved. Maybe one of the first questions you should ask yourself before beginning big data analysis is 'What problem am I trying to solve?'. Finding the answer to the question will illuminate your path. Specifically, when it comes to your own business, please tell me typical answers to the above question. For instance, are you searching for shopper patterns on your website? Do you want to know why your traffic is less at some times of day? What answers are you seeking from your data?