DMCA 22 April - 15 May - Welcome

Discussion in 'Digital Marketing' started by marc campman, Apr 22, 2019.

  1. marc campman

    marc campman Customer
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    Hi all, and welcome to the weekdays course of DMCA 22 April to 15 May. I am your instructor for this course. In this thread we can connect and engage around topics relevant to the course. I will also use this thread to share files and bookmarks I am using during the course. Feel free to introduce yourself or ask any relevant questions. I will try to answer them swiftly.
     
    #1
  2. Joseph Lajoie

    Joseph Lajoie Member

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    Hello Marc,

    My name is Joseph Lajoie, im 36 years old and taking digital marketing to propel a career change. Look forward to the next 17 classes.
     
    #2
  3. marc campman

    marc campman Customer
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    Here is e-Copy of my book. Happy reading
     
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  4. SANAND PRABHAS

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    Thanks
     
    #4
  5. Sanjay Sharma_13

    Sanjay Sharma_13 New Member

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    Hi Marc, Good day, This is Sanjay from India. I have 12 years of experience in marketing. I missed the class yesterday. just going through the recording. Look forward to connect with you today.:)
     
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  6. Abhisek_17

    Abhisek_17 Member
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    Hi Marc,

    Greetings of the day!!

    My name is Abhisek Purohit from India. I have 5 years experience in both Sales and Marketing, 1 year experience in Software Development. Looking forward to attend the next 17 classes. I am not able to understand about Disruptive Marketing. Any guidance will be appreciated.

    Regards,
    Abhisek Purohit
     
    #6
    Last edited: Apr 23, 2019
  7. Esther Rwolekya Hansvold

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    Hei Marc and all here, my name is Esther Rwolekya Hansvold. Am Ugandan, but based in Norway - since 2014. Am 42 + 2 small kids, graduated in Business IT years ago. I work as a customer support person for a company that is winding down. I have no experience in marketing or digital marketing. Am very interested in this course and all that I can learn from here. Happy to be part of your class. I downloaded yesterday's session which I missed. Thanks for the intro on how to use the platform. The video and audio were not smooth, but i could follow.
     
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  8. Jagnoor Singh

    Jagnoor Singh Member

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    Hi Marc, I have attended both todays Live session and yesterday, but in my course completion progress tab it still shows as 0%. Please help
     
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  9. marc campman

    marc campman Customer
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    Bookmarks for DCMA Intro and SEO
     

    Attached Files:

    #9
  10. marc campman

    marc campman Customer
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    Welcome Sanjay. Let me know if you have any questions.
     
    #10
  11. Abhisek_17

    Abhisek_17 Member
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    Hi Marc,

    I was going through self-learning video on Meta Description, in there is a point which states Search Engines overwrite the description we provide. I am bit confused regarding the same. Could you please clarify, what would be beneficial for the website if the description is overwritten.

    Regards,
    Abhishek Purohit
     
    #11
  12. Namita Sinha

    Namita Sinha Member

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    Hi Marc and others in this group,

    I am Namita Sinha from India ,working independently as a certified Leadership and Career Coach ( Business name, RainbowHues Coaching); also a Sales and Soft Skills Trainer, since past five years with a prior fulltime corporate stint of 12 years in Sales and Customer Experience domain in the Banking industry.
    Enjoyed the first two sessions of this course till yesterday, thanks so much..
    Looking forward to more ..

    Regards and good day !:)
     
    #12
  13. Joseph Lajoie

    Joseph Lajoie Member

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    Hi Marc,

    Would you be able to post some templates on the forum that deal with Digital Marketing audits that need to be done when engaging with clients?
     
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  14. Antene McDonald Nche

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    Please where can i get the bookmarks.
     
    #14
  15. marc campman

    marc campman Customer
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    Bookmarks for Social Media and Content Marketing
     

    Attached Files:

    #15
  16. marc campman

    marc campman Customer
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    CONTENT MARKETING - CONTENT ADDITIONAL TO EXISTING SLIDES

    USING CONTENT TO BUILD TRUST
    Today, more and more content marketers understand how long-form content, SEO, social media and video help raise brand awareness and build trust:

    95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings - DemandGen

    71% of consumers say they would be willing to spend more money to support products and services from a brand they trust. - Readers' Digest

    To create trust, we must move from a touchpoint mindset to a journey mindset. https://contentmarketinginstitute.com/2018/07/audience-trust-truth/

    4 elements of trust in delivering content
    Risk appropriate - Ungating content leads to 25% drop in conversions but increase data quality & quantity by 50%.
    Recurrence - One of the biggest attributes of building trust is creating consistently valuable experiences.
    Personalization - Trust is deepened as hidden, personal value is uncovered without having to ask for it.
    Cumulative - Trust is a cumulative investment of experiences that can be wiped out at a moment’s notice.

    EFFECTIVE CONTENT MARKETING
    Content marketing requires methodical planning and proper strategies in order to support your business and marketing objectives.

    Incorporate Storytelling to connect with your audiences

    Don’t limit your B2B content to only your blog - While blogging is important, create added value by publishing other forms of content (i.e. Infographics, video)

    Focus your effort into creating and sharing personalized content with your prospects and customers.

    Promote your content “high and wide”. Get your content in front of more people and establish your industry authority.

    Identify what works. Monitoring and Optimization will help you get higher returns on your content marketing investment.

    You can categorize and personalize these needs based on:
    Segments — This could be on the basis of demographics, purchase behavior, industry, job title, etc.
    Personas — Developing consumer personas will go a long way to help you create personalized content
    Stages — Categorize needs according to the stage of the sales funnel people are in.

    When you don’t have a content marketing strategy you may be penalized in many ways:
    1. Wasting money by creating content that does not connect with your target audience
    2. Receive lower search rankings from Google
    3. Don’t get an improvement on online conversion ratios like Click Through Rates or Email Open Rates
    4. Losing customers because you are not developing trust. You will not be seen as an expert in your field
    5. You will not lower your customer acquisition costs through inbound marketing and sales. But your cost will increase through continue with expensive outbound marketing and sales.
    WHAT IS CONTENT STRATEGY
    Content strategy: The management of any tangible media (written, visual, audible) that you create and own.
    It demonstrates who you are, the expertise you bring to your industry and how your products/services solve the problems of your customers.

    Content Marketing: Creating and distributing valuable, relevant and consistent content to generate website traffic and new leads.

    CONTENT CREATION FRAMEWORK
    Link Content
    Drives traffic from www and social to website: Content that is created with the goal of attracting quality backlinks for SEO purposes.

    Conversion Content
    Drives web visitors to sales through CTAs: Content that is created with the goal of convince prospects that they should buy from you.

    Authority Content
    Drives web visitors to sales through CTAs and drives repeat traffic to website: content that is created to build a community of people that trust you and see you as the expert in your field.
     
    #16
  17. marc campman

    marc campman Customer
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    Hi Abhishek, I did some research and I found the following on moz.com community:

    Unfortunately, this does sometimes happen when Google tries to establish what it feels is the best and more relevant description of the page thus overriding your meta description.. You may find it pulls from your opening paragraph or elsewhere. I would suggest looking to re-indexing your changes - maybe resubmit your site via webmastertools (Google Search Console) ) for a recrawl.
     
    #17
  18. _60685

    _60685 Member

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    hi marc. can i get the link of the nbr player to view the recordings?
     
    #18
  19. Jagnoor Singh

    Jagnoor Singh Member

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    sir, can you share the exported file for bookmarks which can be directly imported to chrome. as of now this is a word file
     
    #19
  20. Abhisek_17

    Abhisek_17 Member
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    Thank you Marc..
     
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  21. Abhisek_17

    Abhisek_17 Member
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    Hi Marc,

    We are doing SEO based on the Keywords, so if Google does sometimes change our website's meta description won't it affect the ranking of our website??

    Regards,
    Abhishek Purohit
     
    #21
  22. SANAND PRABHAS

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    @SimpliLearn - I unable to fathom why it is showing (in my profile) that I have attended 0 classes.Please clarify/correct the same.

    Thanks
    Sanand
     
    #22
  23. Oladoyin Tunde Falana

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    Hi Marc,
    Still on the project matter pls I need clarifications. I understand the need for a website in order to complete the projects but I don't know how to go about it. Not the building this time around but what we make up the contents, what do i offer that I would want people to click and visit my site- don't even have any product and what would I be ranking for
     
    #23
    Namita Sinha likes this.
  24. marc campman

    marc campman Customer
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    I've asked somebody from Simplilearn to attend today or tomorrow's session so they can answer all your questions.
     
    #24
  25. marc campman

    marc campman Customer
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    As far as I understand, Google only will change the Meta discription if it believes the existing description does not reflect what's on the page.
     
    #25
  26. marc campman

    marc campman Customer
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    Here are bookmarks for mobile and email marketing
     
    #26
  27. marc campman

    marc campman Customer
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    #27
    Edward_33 likes this.
  28. Namita Sinha

    Namita Sinha Member

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    Hi Marc,
    Hope you are doing well...do we have the class today..
    To others in the group..,
    Was there any discussion relevant to the course in yesterday's class, since I had logged out the moment it was announced that Marc shall not be taking the class on account of his health .., however I noticed members were still present.., was there any discussion later...
    Thanks..
    Let me know !
     
    #28
  29. marc campman

    marc campman Customer
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    Bookmarks for PPC/Optimization/Automation/Programmatic
     

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    #29
    Edward_33 likes this.
  30. Edward_33

    Edward_33 Member

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    Awesome. Thank Marc
     
    #30
  31. marc campman

    marc campman Customer
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    Google Ads - Bookmarks
     

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    #31
    Edward_33 and Eliz_D like this.
  32. Joseph Lajoie

    Joseph Lajoie Member

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    Hi Marc,

    Here are my results from Stukent Round 1, as per your request.

    Im not sure what happened but my campaign only spent about £500 of the £5000 budget??

    I did pretty good none the less : )

    Would you be available to discuss my results?
     

    Attached Files:

    #32
  33. Purnima Shekhar

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    My Campaign too spent only $671. I had created one Ad group and one campaign only for a single product. Please help me understand what have i missed to utilize all the allocated budget.
     
    #33
  34. Luke Butcher

    Luke Butcher New Member

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    Hi Marc,
    I have been having technical difficulties this past week and have been unable to join the live classes. I have been in contact with support. I have yet to receive the email for the simulation test. How do I go about completing the simulation?
    Thanks,
    Luke
     
    #34
  35. marc campman

    marc campman Customer
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    Analytics and Google Analytics bookmarks
     

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    #35
    Edward_33 likes this.
  36. marc campman

    marc campman Customer
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    I'm afraid you will have to do round 1 in your own time. Wait till you get response from Simplilearn. Did you get a ticket for the support call?
     
    #36
  37. marc campman

    marc campman Customer
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    I will have a look
     
    #37
  38. _5982

    _5982 New Member
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    Marc I missed last class , can someone guide me what action needed to be done for stukent ?

    Thanks
    Rajesh
     
    #38
  39. Edward_33

    Edward_33 Member

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    I have finished all 3 rounds in the stukent simulation. Does anyone know how to submit the screenshots to Simpiliearn?

    Cheers
     
    #39
    Joseph Lajoie likes this.
  40. Shaikh_18

    Shaikh_18 Moderator
    Staff Member Simplilearn Support

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    Hi Edward,

    You can submit the screenshots in the Projects Section in the Assesment tab in your LMS.
     
    #40
  41. marc campman

    marc campman Customer
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    Hi all, here are all the bookmarks of all modules of DMCA. Enjoy
     

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    #41
    Purnima Shekhar and Edward_33 like this.
  42. Abhisek_17

    Abhisek_17 Member
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    Hi Marc,

    Could you please let me know about Feedly/Newsblur and how is it different from Flipboard??

    Thanks and Regards,
    Abhishek Purohit
     
    #42
  43. Abhisek_17

    Abhisek_17 Member
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    Hi Everyone,
    Found this Youtube ad.. Kindly have a look and share your viewpoints.
     
    #43
    Oladoyin Tunde Falana likes this.
  44. Elena Cuccu

    Elena Cuccu New Member

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    I Ad a new Campaign. But I think it's not complet, but how can enter
    Budget
    Impr.
    Clicks
    Avg. Pos
    Avg. CPC
    Total Cost
    CTR
    Conv.
    Conv. Rate
    Profits
    CPA
    ROAS
     

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    #44
  45. Edward_33

    Edward_33 Member

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    Hi Shaikh thansk for your response. I was on holiday on holiday so have only seen this. When you say the project section do you mean project 2. The driving traffic project? Otherwise i dont see any stukent submission sections in the assessment part of the tab.

    Thanks very much for your help.

    Kid Regards

    Edward
     
    #45
  46. marc campman

    marc campman Customer
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    In essence they do the same. Curation of content. But personally I like the interface of Flipboard a lot
     
    #46
  47. Purnima Shekhar

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    Hi Edward,
    Under Assessment section go to Project 1 -- Here at the bottom of the page you will find Submit button. Click on it and you will get option to upload your Project Write up and project screenshot. Beforehand, you need to prepare docs to upload here. We need to provide impact screenshots of each round and write up on what you did in each rounds.

    Thanks
    Purnima
     
    #47

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