Help with Project 1 : Digital Marketing Specialist, Course 1

Discussion in 'Digital Marketing' started by Laura Cejas Humanez, May 15, 2020.

  1. Laura Cejas Humanez

    Mar 30, 2020
    Likes Received:
    As part of project 1 for 'DIGITAL MARKETING SPECIALIST', within the first course (MASTERING SEO,...), I am requested to do "email marketing". However, email marketing is not something that has been covered during the classes or in the 'self-learning' content.
    Can you please clarify?? Is this a mistake, maybe the project is old from a previous course and this part of the assignement is no longer applicable?
    Can you please clarify and if it's still required to do Email Marketing campaign, could you point me out to learning resources to be able to have the necessary skills?
    Thank you,
  2. _72929

    _72929 Active Member
    Simplilearn Support

    Mar 12, 2020
    Likes Received:
    I have completed my project and it is approved. I created a blog and used it for this project, but i don't collect any user details I had not covered Email marketing due to this reason and mentioned in the project.

    One other suggestion i received is, incase if we don't have any relevant metrics, we have been suggested to use Google Merchandise Store as sample and address the queries. Hope this helps.
  3. Nagma_1

    Nagma_1 Well-Known Member
    Simplilearn Support Alumni

    Oct 21, 2019
    Likes Received:
    Hi Laura,

    Please be informed that the idea behind the project is to drive the organic traffic by using different channels like e-mail marketing. Facebook, IG, Backlink building to capture/understand the user behavior/metrics on your website. also, there are many free trail platforms to perform the e-mail campaigning, however, if you don't perform the e-mail marketing campaign, please try to get the traffic from other channels like FB, IG, BL, and capture the google analytics metrics.

    If you don't own any website or blog you can also use Google Merchandise store in order to capture the metrics.

    Nagma Moghul
    Sr.Global Teaching Assistant.

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