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How to deal with duplicated content when we do link buildings?

My question is when I write a blog on my own website, then I upload the same content to the other social media post. Google will regard this as duplicated contents. My questions are
Will google drop my website ranking?
If so, what's the best practice to do keep high ranking on my own website, but share my blog on other platform to get external links?

Thank you in advance if somebody can give me some advice.
 
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