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Questions Related to Web Analytics

Why do we need to use Google Tag manager when we can set goals in the Analytics tool itself and get it as a conversion on google ads? pls someone can explain me this?


Well-Known Member
Some things Google Analytics doesn't track automatically, like form submissions.

Google Analytics automatically tracks page views, scrolls, session time, acquisition (what directed the user to your site: organic, direct, social, referral).

But I think there are some things that you will want to track that Google Analytics doesn't automatically track, like for me Google Analytics doesn't seems to be automatically tracking form submissions from my WordPress form.

I'm new too so I don't have a ton of examples, but I assume some ecommerce data is not tracked automatically. I'm sure there are a sufficient number of situations where Google Tag Manager is useful, otherwise I can't see why they'd create Google Tag Manager.